Why Jewellers Use Bulk SMS During Festivals
Festivals like Diwali and Pushya Nakshatra are considered highly auspicious for check here buying gold and jewellery in India. Jewellers leverage bulk SMS to reach customers instantly and promote festive offers that drive footfall and boost sales.
Benefits of Bulk SMS for Jewellers
- Instant Reach: SMS delivers messages directly to customers’ phones, ensuring high visibility.
- Time-Sensitive Promotions: Perfect for limited-time festive offers and exclusive collections.
- Personalized Messaging: Tailored messages build trust and increase engagement.
- Cost-Effective: Compared to traditional advertising, SMS offers high ROI.
- Trackable Campaigns: Delivery reports and click tracking help measure success.
Example: “Celebrate Diwali with sparkle! Flat 20% off on gold jewellery till Nov 12.”
Example: “Today is Pushya Nakshatra – the most auspicious day to buy gold. Visit us for exclusive offers!”
Best Practices
- Use festive and clear language
- Include store details and offer validity
- Send messages during peak hours (10 AM–1 PM, 5 PM–8 PM)
- Respect opt-in preferences to avoid spamming
Bulk SMS is more than just a marketing tool — it’s a festival strategy that helps jewellers connect with customers and grow their business during the most profitable times of the year.
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